If your digital menu needs binoculars, refresh it

Understanding the Concept

A digital menu that tries to be everything usually becomes unreadable. Tiny type, overloaded screens, and endless items don’t make you look abundant, they make you look anxious. Screens are not shelves; they are decisions.

Your customers don’t need to see everything. They need to see what matters.

Strategy and Positioning

Start by asking what your top performers actually are. What do people order? What do you want to be known for? A strong menu is as much about what you remove as what you keep.

There’s nothing wrong with a deep, printed menu — that’s where the long tail belongs. Digital menus should be curated, confident, and legible from across a room.

Creative Development and Design

Bigger type, clearer hierarchy, and breathing room beat “more choice.” Group items thoughtfully, use contrast well, and let white space do its job.

Good digital menu design feels calm, not crowded. If your layout looks relieved when items are removed, you’re doing it right.

Implementation

Test your menu from real viewing distances. Walk ten feet away. Can you read it? If not, simplify. Iterate until clarity wins.

Build templates that allow seasonal rotation so your screen stays fresh without becoming chaotic.

Key Takeaway

A refined menu isn’t restrictive, it’s respectful. When you showcase your best, people order faster, feel better, and you sell more.